A well-known, heavily advertised manufacturer of multivitamins seems to jump on every new ingredient/additive bandwagon that comes along by reformulating its multivitamin and adding the newest and trendiest thing: anti-oxidants, lycopene, omega-3s, etc. Each new trend results in a new release of the product.
But here's the weird part: even as they add all these new ingredients, year after year, and the list of ingredients gets longer and longer, the multivitamin tablet that contains all these things doesn't seem to get larger.
To me, it seems their tablet should be the size of a football by now, yet it's the same size no matter how much more stuff gets added to it.
How do they do that?
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